CHANEL

The Chanel logo is considered to be a major reason behind the phenomenal success of the fashion brand. It does not come as a surprise that the designer of the now-iconic logo was designed by none other than Coco Chanel herself. While you may imagine that the two interlocking Cs represented her name, there is an interesting backstory behind its creation.

The logo’s journey begins from the orphanage where Chanel spent a chunk of her childhood. As per a popular story, Chanel was inspired by the interlaced curves she had seen in a glass window of the Aubazine Church that housed the orphanage.

The logo represents Chanel’s name and her incredible journey. The rags to riches story of Chanel can inspire everyone who wants to leave their mark in the world. The logo symbolizes her determination, faith, struggle, and success.

Black text in a white background is a common theme with major fashion houses in the world. Be it Zara or Gucci, black and white logos seem a perfect fit for legendary fashion brands.

When it comes to branding, the keyword to remember is simplicity. Whether you are a start-up or an established business, simplicity can take you a long way. The Coco Chanel logo is a mix of simplicity, class, and minimalism, which has helped the fashion house establish its brand identity.

Coco Chanel’s philosophy of “less is more” can be seen in her designs and logo.

As a business owner or a graphic designer, your priority should be to highlight the most important elements of the brand when creating the visual identity. The Chanel logo is only made of two parts: an emblem and a wordmark. Both the parts of the logo are beautifully balanced to deliver the key elements of the brand: minimalism and sophistication.